Wednesday, 08 August 2018 22:56

Logo Moo Review

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Logo Moo (Branded Logo Designs) appeared as a Google Ad when I searched "affordable logo design". When I clicked on their ad, I was directed to a webpage that looked and functioned like almost every other logo design site webpage that you'd come across through a Google Ad. There was a generic looking template. There was a sale. And there was a bottom, right-hand corner messenger pop-up with a live person ready to answer my questions.

Logo Moo is one of many subsidiaries of Branded Logo Designs. If you do a Google search for "affordable logo design" there is a good chance you will come across one of their websites. If I had read the Google reviews, I would have avoided them but the customer service was persuasive and even called me to talk me through the sale. The details of the package are no longer listed. This was a sale page that I will never find again. The customer service rep even offered free Copyright Transfer when I asked him about it (which, in the end, would be offered to me for an extra $100). 

I paid $45 and I believe I was supposed to get 6 original concepts and unlimited revisions. After making payment, my account manager, Jim, called me up to introduce himself and ask me about the details of my project. I had sent the sales person my concepts, which were only 3 at the time, in a zip folder and noted to Jim that I hoped his designers would follow my concepts. He suggested the designers could come up with some original ideas. I should have insisted he stick with my ideas, but instead, I decided to trust his judgment. Big mistake. A couple of days later, I received 12 of the most generic concepts I could have imagined. (Note: they did send me 12 generic concepts instead of the 6 they had offered.) None of them were good, but I did like a microphone image in one of their concepts I thought might be something to build upon. (I later came across the microphone on a stock photo site.) I suggested adding a character to the design. After several revisions, I was getting very frustrated with my logo development. Why hadn't I insisted they follow my concepts from the start?!

One day at work, I had an idea for my logo that I thought they could easily hit out of the park. I sketched it out, scanned it and suggested in the comments they could complete this design. Their initial attempt at it was a decent black and white outline of my design. Now they only had to add some professional touches to it. This is where their lack of artistic ability failed them. Even simple revisions, well-explained, were so poorly done I felt insulted by them. I was going so far as to play with the design in Inkscape and send them parts of the design near completion. Not only did each revision take longer and longer, often not hearing from them in 3 days, but their designers could not replicate my simple Inkscape backgrounds. 

Fast forward a month, and I was getting nowhere with Logo Moo. I was frustrated with them and I believe they were frustrated with me. They did change personnel to communicate with me. For a few days, I felt maybe we could complete this... finally, but by the 2nd round of revisions, I realized this design team was just not very talented.

$45 to waste both my time and theirs for something that may never be completed to my satisfaction. I didn't want to deal with them anymore. It would be my loss. One night while showing my girlfriend the designs they had produced for me over the course of the project, I showed her the original character they had created. She was taking an Adobe Illustrator course in school and thought she could improve the design and turn it into something attractive. This is where my relationship with Branded Logo Design would end. I asked them for the corresponding files for this design. They tried to upsell me the Copyright Transfer for $100 and I told them we would never be using this logo (except for this review, of course). They still sent me files. The Adobe Illustrator file looked good. All the layers were there. I thanked them and got a "You're Welcome" in response.

SO... by far the worst experience I had to deal with for this project. BUT, I would be interested to know if the outcome would have been different if I had given them the 9 concepts with instructions I now have... AND insist that they follow them. As compelling as this is, not with my money.


Additional Info

  • Logo Design Company: Logo Moo / Branded Logo Designs
  • Price: $45
  • Project Name: Low Status Male
  • Final Design: Final Design
  • Date Started: Wednesday, 30 May 2018
  • Date Completed: Monday, 06 August 2018
Read 8 times Last modified on Thursday, 09 August 2018 00:08
More in this category: « Logo Nerds Review

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